Marketing is an important function at any time, but it’s perhaps most crucial for a company entering a hypergrowth phase. The product might be selling well, but can be killed by any number of missteps: create demand faster than you can fill orders, and the market may turn away from your brand, never to return. […]
The High-Growth Conundrum: Helping Companies Cross the Chasm
How can small companies grow into large companies? It’s a simple question to pose but not so easy to answer. Some of the most persuasive answers have been offered by Geoffrey Moore. The Silicon Valley consultant made his reputation with two books that offered the tech industry a strategy and perhaps more importantly, a vocabulary […]
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