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The High-Growth Conundrum: Marketing at Hyperspeed

December 5, 2012 By Bennett Voyles

Marketing is an important function at any time, but it’s perhaps most crucial for a company entering a hypergrowth phase. The product might be selling well, but can be killed by any number of missteps: create demand faster than you can fill orders, and the market may turn away from your brand, never to return. […]

Filed Under: 2012, All Articles, Best Practice, China, Conversations, Management, Marketing, Q&A Tagged With: Geoffrey Moore, High Growth, Hypergrowth, Noam Wasserman

The High-Growth Conundrum: Helping Companies Cross the Chasm

December 3, 2012 By Bennett Voyles

How can small companies grow into large companies? It’s a simple question to pose but not so easy to answer. Some of the most persuasive answers have been offered by Geoffrey Moore. The Silicon Valley consultant made his reputation with two books that offered the tech industry a strategy and perhaps more importantly, a vocabulary […]

Filed Under: 2012, All Articles, Best Practice, Management, Strategy Tagged With: Crossing the Chasm, Geoffrey Moore, High Growth, Hypergrowth, Made in China

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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RSS CKGSB News & Events

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  • Cheung Kong Graduate School of Business and Johns Hopkins Carey Business School Launch Dual Degree Master’s Program
  • What 500 years of history tells us about the long-term economic impact of pandemics

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