eSports is more than playing digital games online. With an estimated market value of $104 million in 2017, it is a multi-billion industry that both traditional and tech companies are pursuing in China. It is about networking, with millions of people watching contests online at a same time, and about a new way for brands to get closer to Chinese millennial, a demographic many find tricky to connect to. Behind the momentum is both digital sophistication and a maturing internet ecosystem in China. Yet to continue expanding, the industry is facing the difficulty of finding an entrance for traditional sports like soccer and basketball.
Gaming in China is a passion that knows no bounds. But can the Chinese gaming industry build something as phenomenal as Angry Birds? Max Zhang has 16 games on her smartphone and usually plays 2-3 hours per night. The 26-year-old Shanghainese teaching assistant prefers casual games for their simplicity. “I don’t want to use my […]
The Summer 2014 issue of CKGSB Knowledge is out! It has articles and interviews like: COVER STORY: The Business of Urbanization: The government is preparing to throw billions into urbanizing China, but has it thought through the hardware challenges? CHINA BY NUMBERS: From the most popular apps to Chinaʼs metal imports. The numbers that matter. SNAPSHOT: Outbound Tourism: Where are […]
China’s mobile gaming companies are using every trick in the book to lure users in what is now one of the world’s largest and fastest growing gaming markets. Welcome to the new battleground in China’s fast-changing internet economy. “Welcome to this super cute game! Protect the carrots from monsters!” This is the lead of the second edition of the Chinese mobile […]
China is a daunting place to bring intellectual property. It’s especially tough for businesses that produce content, like movies and music. Widespread piracy has all but shut out Western publishers, record labels, and television studios. But for the video game industry, the Chinese gaming market is becoming central to growth. Not only is it vast […]
Over the past decade, online gaming has boldly entered the heart of mainstream mainland entertainment. Parents who may have once chastised their children for spending too much time playing online have, themselves, become zealous fans of zombies and angry birds. “In North America, Europe, or Australia, if you tell people, ‘I’m a World of Warcraft […]