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China’s Fourth-Tier Cities: The Road Less Worn

February 18, 2013 By Berken Byrne

China’s fourth-tier consumer markets come into their own. If you travel to China’s poorest fourth-tier-cities such as Jiangsu Province’s Taixing in the hope of leaving behind the international brands that dominate the major coastal cities, then you will be disappointed. The familiar grin of KFC’s iconic Colonel Sanders is there to greet you outside the […]

Filed Under: All Articles, Best Practice, China, Chinese Economy, Demographics, Know China, Marketing, Retail Tagged With: #Fourth-Tier Cities, #Philips, Apple, KFC, MNC Strategy in China, MNCs, Multinational Company, Slider

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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