In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is Ferrari tuning its China message? 2013 was not luxury’s finest year in China. The government shamed any and all ostentatious displays of wealth and decadence, and Chinese consumers are now backing off the luxury buying frenzy that […]
Building the Aigo Brand: An Interview with Chairman and Founder Feng Jun
Feng Jun is a spirited entrepreneur. The Chairman and Founder of consumer electronics giant Aigo Digital Technology Co. Ltd., started the company in 1992 with just RMB 220 borrowed from his mother (back then it was called Beijing Huaqi Information Digital Technology). Aigo had humble beginnings—it started by selling computer casings and keyboards to companies in […]
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