Each year Alibaba breaks a new record on Singles Day, the 24-hour online shopping extravaganza has now become a celebratory annual event. The rise of online ecommerce has transformed the way Chinese people shop. According to 2015 e-commerce stats, 46% of Chinese people buy groceries online, 30% people made impulse buys, and $ 333 billion purchase were conducted on mobile devices. The online shopping phenomenon, on one hand, is hurting retail, on the other is fostering a multi-billion dollar express delivery business. With 8,000 express companies national wide, China’s express delivery market was worth $ 42.1 billion in 2015.