CKGSB Knowledge

China-focused leadership and business analysis

  • Know China
    • Chinese Economy
      • Airline Industry
      • Agriculture
      • Automobile Industry
      • Business Conditions Index
      • Logistics
      • Manufacturing
      • Movie Industry
      • Real Estate
      • Retail
      • Tourism
    • Society
      • Consumers
      • Culture
      • Demographics
      • Sports
    • Economics
    • Employment
    • Environment
    • Policy and Law
    • Resources
  • Finance
    • Internet Finance
    • Banking
    • Stock Markets
    • Private Equity
  • Digital Economy
    • eCommerce
    • Technology
    • Digital Marketing
    • O2O
  • Connections
    • Economy
    • Emerging Economies
    • International Trade
    • Globalization
  • Winning in China
    • Multinationals in China
    • Joint Ventures
    • Mergers and Acquisitions
  • Best Practice
    • Marketing
    • Management
    • Creativity
    • Branding
    • Social Good
      • CSR
      • Social Entrepreneurship
      • Sustainability
    • Entrepreneurship
    • Innovation
    • Strategy
    • Intellectual Property
    • Supply Chain
    • Talent
  • ExpertSpeak
    • Conversations
    • C-Suite
    • The Thinker Interview
    • The Chinapreneurs
    • Invisible Hand Revealed
    • Opinion

Ferrari in China: Turbo Brand

May 14, 2014 By Suzanne Edwards

In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is Ferrari tuning its China message? 2013 was not luxury’s finest year in China. The government shamed any and all ostentatious displays of wealth and decadence, and Chinese con­sumers are now backing off the luxury buying frenzy that […]

Filed Under: All Articles, Automobile Industry, Best Practice, Branding, C-Suite Interview, Consumers, Conversations, ExpertSpeak, Know China, Logistics, Manufacturing, Marketing Tagged With: Automobiles, China Strategy, Chinese Car Market, Chinese Market, Consumers, Edwin Fenech, Ferrari, Formula 1, Manufacturing, Rolls Royce, Slider

About

Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


The Knowledge Newsletter

Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

Read the Knowledge Magazine

RSS CKGSB News & Events

  • CKGSB 2020 Q4 Investor Sentiment Survey Reveals Optimistic Outlook Amid China’s COVID-19 Recovery
  • CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship
  • CKGSB Professor Fan Xinyu Joins 400 Visionaries to Discuss Asia’s Future at Globally Renowned Horasis Asia Meeting

About Us

  • CKGSB Knowledge Reader Survey
  • Contact
  • Copyright Statement
  • Know What’s Next for Business in China and Beyond
  • Publications
  • The CKGSB Knowledge team

Follow us

RSSTwitterFacebookLinkedinYoutube

Search

Magazine

Newsletter

Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

Most Popular Articles

  • Climate Change and Fake News
  • The Thinker Interview with Philip Kotler, the Father of Marketing
  • The Future Of Shopping
  • The Big Cover-up: Tattoo Culture in China
  • The Importance of Creativity in Business

RSS CKGSB News & Events

  • CKGSB 2020 Q4 Investor Sentiment Survey Reveals Optimistic Outlook Amid China’s COVID-19 Recovery
  • CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship

Copyright © Cheung Kong Graduate School of Business. All Rights Reserved. ICP1057951