Just how much time and energy would you spend pondering over which dustbin to buy next? Chances are, not a lot. But for some consumers in China, even seemingly mundane things like trashcans have started to become significant from a social status point of view. More and more Chinese consumers are shifting their consumption of even routine everyday things to more premium categories. They are often influenced by their own experiences or those of their peers, travels abroad, foreign movies or social media. But increasingly now there are a whole host of services that are geared towards exposing Chinese people to newer things—and making them buy.