CKGSB Knowledge

China-focused leadership and business analysis

  • Know China
    • Chinese Economy
      • Airline Industry
      • Agriculture
      • Automobile Industry
      • Business Conditions Index
      • Logistics
      • Manufacturing
      • Movie Industry
      • Real Estate
      • Retail
      • Tourism
    • Society
      • Consumers
      • Culture
      • Demographics
      • Sports
    • Economics
    • Employment
    • Environment
    • Policy and Law
    • Resources
  • Finance
    • Internet Finance
    • Banking
    • Stock Markets
    • Private Equity
  • Digital Economy
    • eCommerce
    • Technology
    • Digital Marketing
    • O2O
  • Connections
    • Economy
    • Emerging Economies
    • International Trade
    • Globalization
  • Winning in China
    • Multinationals in China
    • Joint Ventures
    • Mergers and Acquisitions
  • Best Practice
    • Marketing
    • Management
    • Creativity
    • Branding
    • Social Good
      • CSR
      • Social Entrepreneurship
      • Sustainability
    • Entrepreneurship
    • Innovation
    • Strategy
    • Intellectual Property
    • Supply Chain
    • Talent
  • ExpertSpeak
    • Conversations
    • C-Suite
    • The Thinker Interview
    • The Chinapreneurs
    • Invisible Hand Revealed
    • Opinion

DJI’s Future Plan: Industrialize and Diversify

July 24, 2017 By Liu Sha

Drone maker DJI made drones, once a high-end toy for rich niche hobbyists, into a mainstream consumer product. Begun 10 years ago in a college dorm room, the company now controls 70% of the consumer drone market. Xu Huabin, Vice President of the Shenzhen-based tech firm, explains how the company’s product-driven philosophy helped the firm grow from a maker of model planes to become the world’s largest commercial unmanned aircraft manufacturer. He also discusses DJI’s future plans for diversification and industrialization—to go beyond only making drones with cameras to developing drones with industry-tailored features for diverse customers including engineers and farmers.

Filed Under: All Articles, C-Suite Interview, Conversations, Technology Tagged With: DJI, drone, Innovation, Technology, unmanned aerial vehicle

Can China Move Beyond Its Cheap Reputation?

June 5, 2017 By Yuanyuan Deng

If you think ‘Made in China’ is always associated with cheap and low quality goods, think again. DJI—the first choice for any drone fan—is headquartered in Shenzhen and dominates 70% of the consumer drone market globally; Huawei, the telecommunication company that developed its first branded smartphone only five years ago, has already become the third largest player in the sector with a 9.4% market share worldwide, behind Samsung and Apple. In this interview, Doreen Wang, author of the BrandZ Top 30 Chinese Global Brand Builders report, makes sense of China’s “glocalized” brands and the bumpy roads they may face in the future.

Filed Under: All Articles, Best Practice, Branding, Conversations, Marketing Tagged With: Branding, DJI, Huawei, Marketing

About

Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


The Knowledge Newsletter

Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

Read the Knowledge Magazine

RSS CKGSB News & Events

  • Professor Erica Li comments on IMF’s latest ‘Global Financial Stability Report’
  • CKGSB Economist Develops Dynamic Model for Reopening Strategies amid COVID-19
  • Cheung Kong Graduate School of Business and Johns Hopkins Carey Business School Launch Dual Degree Master’s Program
  • What 500 years of history tells us about the long-term economic impact of pandemics
  • CKGSB Convenes Global Opinion Leaders to Advance Gender Equality

About Us

  • CKGSB Knowledge Reader Survey
  • Contact
  • Copyright Statement
  • Know What’s Next for Business in China and Beyond
  • Publications
  • The CKGSB Knowledge team

Follow us

RSSTwitterFacebookLinkedinYoutube

Search

Magazine

Newsletter

Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

RSS CKGSB News & Events

  • Professor Erica Li comments on IMF’s latest ‘Global Financial Stability Report’
  • CKGSB Economist Develops Dynamic Model for Reopening Strategies amid COVID-19
  • Cheung Kong Graduate School of Business and Johns Hopkins Carey Business School Launch Dual Degree Master’s Program
  • What 500 years of history tells us about the long-term economic impact of pandemics

Copyright © Cheung Kong Graduate School of Business. All Rights Reserved. ICP1057951