For a more detailed analysis of how to fight a smear campaign, see Smeared! Why Reputation Management Matters – Even to China’s Instant Noodle King
Smeared! Why Reputation Management Matters – Even to China’s Instant Noodle King
Smear campaigns are hurting businesses in China. Here’s how some smart reputation management can help. In China, the benevolent cartoon of Master Kong—pudgy, cheerful, topped with a white chefʼs toque—is the face of instant noodles, the ubiquitous logo that grins out from supermarket shelves. The brand has the largest market share in Chinaʼs instant noodle […]
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