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Pearl River Piano: Building a Chinese brand for the global market

August 28, 2010 By CKGSB Knowledge

Pearl River Piano has been China’s largest piano manufacturer since 1992. Based in Guangzhou, the company has undergone a major transformation from a national brand to a competitive global producer and seller of high quality pianos. Becoming competitive on a global scale meant the necessity of producing the highest quality pianos in order to meet […]

Filed Under: 2010, All Articles, Best Practice, Branding, Consumers, Culture, Know China, Manufacturing, Marketing, Strategy Tagged With: Country of Origin, Localization, MNE, OEM, Original Equipment Manufacturer, Pearl River Piano, QC, Quality Control

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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