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How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities

November 5, 2014 By Li Hui

In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the underserved population in the hinterland, and now it wants to go global.

Filed Under: All Articles, Best Practice, Branding, Digital Economy, eCommerce, Marketing, Strategy, The Chinapreneurs Tagged With: Chinese Consumers, Chinese Market, Competition, Cosmetics, E-Commerce, Globalization, Japan, L'Oreal, Positioning, Proya, Slider

In China’s Cosmetics Market Beauty is Pocket Deep

May 8, 2014 By Jill Petzinger

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate?  Stepping into the cosmetics section of any Shanghai-based department store means entering a brightly lit wonderland of shiny displays, impossi­bly beautiful faces plastered on the wall, and a barrage of demonstrations. Groups of young, fashionable girls cluster around the stands, trying […]

Filed Under: All Articles, Best Practice, Branding, Connections, Consumers, Infographics, Marketing, Multinationals in China, Strategy Tagged With: Branding, Chinese Market, Consumers, Cosmetics, Garnier, Industry, L'Oreal, MNC Strategy in China, MNCs, Online Shopping, P&G, Revlon, Slider, Taobao

CKGSB Magazine March 2014: The Digital Takeover – Internet Finance versus Traditional Banks

April 1, 2014 By CKGSB Knowledge

You are invited to download the March 2014 issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER STORY The Money Matrix: As Chinese consumers show an increasing preference for easy-to-use internet finance, what will happen to traditional banks? SNAPSHOT: China’s Crushing Debt: How serious is China’s local debt problem? A look at the ticking time bomb. […]

Filed Under: Agriculture, Airline Industry, All Articles, Automobile Industry, Best Practice, Chinese Economy, Digital Economy, eCommerce, Environment, Finance, Infographics, Innovation, Intellectual Property, Internet Finance, Know China, Technology Tagged With: Agriculture, Air Quality, Automobiles, Bitcoins, Cosmetics, Debt, Ferrari, Jonah Berger, Local Debt, Media, Phoenix Media, Rolls Royce, Smog

China Roundup: Bitcoins get a Boost; Wal-Mart Outfoxed; and Revlon Booted out of China

January 3, 2014 By Neelima Mahajan

The week that was: Chinese billionaire Chen Guangbiao makes a play for The New York Times; Asia’s richest man Li Ka-shing invests in Bitcoin payment processor BitPay; Wal-Mart deals with ‘donkey’ meat recalls; and Revlon exits China. Courting The Grey Lady Chen Guangbiao, the Chinese billionaire and philanthropist known for his outrageous publicity stunts, hit […]

Filed Under: All Articles, China Round-up, Know China, Retail Tagged With: Bitcoins, BitPay, Carrefour, Cosmetics, Li Ka-shing, Revlon, Slider, Wal-Mart

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

RSS CKGSB News & Events

  • Professor Erica Li comments on IMF’s latest ‘Global Financial Stability Report’
  • CKGSB Economist Develops Dynamic Model for Reopening Strategies amid COVID-19
  • Cheung Kong Graduate School of Business and Johns Hopkins Carey Business School Launch Dual Degree Master’s Program
  • What 500 years of history tells us about the long-term economic impact of pandemics

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