An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China and within.
University of Minnesota’s Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.
Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about better customer segmentation and targeting. Facebook’s social experiment, where about 700,000 users’ news feeds were secretly controlled to prioritize “sad” or “happy” status updates, is viewed by many as an unethical—and potentially illegal—manipulation. While Sheryl Sandberg, the […]
Wharton’s David Bell elaborates on the possible directions e-commerce in China could take in future. The rise of online shopping in China is dizzying. With cyber consumption accounting for $36.56 billion in the first quarter of this year, purchases have risen 40.9% compared with the same period last year. Analysts predict that the country’s e-commerce […]