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Building a Brand Identity to Create a High-Value Company

August 29, 2016 By Bennett Voyles

Building a Brand Identity

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global study by Edelman, 48% of consumers said they won’t buy from a company they distrust but 37% said they will pay more for a product from a company they do trust. Unfortunately, becoming one of these admired companies is not easy. A great reputation doesn’t just appear by magic simply by behaving honorably and doing good work. So what facets are needed to build a respected corporate identity?

Filed Under: All Articles, Branding, Management, Marketing Tagged With: Branding, company culture, Competitive Advantage, Shine and Rise series

The Way to Win Market Competition Now

July 20, 2016 By Bennett Voyles

In recent years, globalization has lifted billions of people out of poverty and created vast wealth, but has also spawned hyper-competitive markets that make a secure niche ever more difficult to find. Everyone from cabbies to multinational businesses find it’s harder and harder to maintain an edge. Meanwhile, in the world’s younger economies, particularly China, companies face another challenge: unlike Westerners who grew up loyal to particular brands, Chinese consumers did not have that; and as markets consolidate, consumers are selecting a few favorites. So how should companies deal with these new trends?

Filed Under: All Articles, Consumers, Innovation Tagged With: Branding, Competitive Advantage, Innovation, Shine and Rise series

CKGSB MAGAZINE DECEMBER 2013: How will 3D Printing Impact Chinese Manufacturing?

December 18, 2013 By CKGSB Knowledge

You are invited to download the December issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER STORY: 3D printing: Prophets of doom say 3D printing will overturn manufacturing in China. They’re both right and wrong. CHINA INSIGHT: All in the Genes: In just about 14 years of its existence, BGI-Shenzhen has become the world’s […]

Filed Under: Agriculture, All Articles, Best Practice, Chinese Economy, Connections, Creativity, Culture, Economy, Innovation, Know China, Management, Movie Industry, Retail, Social Good, Strategy, Technology Tagged With: 3D Printing, 3M, Apple, Big Data, Business Strategy, Competitive Advantage, E-Books, Food Safety, Food Security, Genetics, GM Food, Philanthropy, Shanghai FTZ, Slider

Rita Gunther McGrath on the End of Sustainable Competitive Advantage

December 16, 2013 By Neelima Mahajan

Strategy expert Rita Gunther McGrath says that the days of sustainable competitive advantage are long gone. Instead, companies should focus on transient competitive advantages. In 1979, the high priest of management thinking Michael Porter laid out the building blocks of the idea of competitive advantage in a seminal Harvard Business Review article titled ‘How Competitive Forces Shape […]

Filed Under: All Articles, Best Practice, Conversations, ExpertSpeak, Management, Strategy, The Thinker Interview Tagged With: Business Strategy, Competition, Competitive Advantage, Michael Porter, Rita Gunther McGrath, Slider, sustainable competitive advantage

How can Chinese Companies compete in Global Markets?

August 7, 2013 By Zhang Kaifu

Durairaj Maheswaran, the Paganelli Bull Professor of Marketing at New York University’s Stern School of Business, sees the globalization of companies in terms of a “Five C” model of competitive advantage. In simple terms, this model examines how a company’s core benefit, competition, culture, corporate structure and country of origin impact its globalization strategy. As Chinese companies look […]

Filed Under: All Articles, Best Practice, Branding, China, Connections, Conversations, Globalization, Q&A, Videos Tagged With: Competitive Advantage, Durairaj Maheswaran, Nation Equity, Slider, Zhang Kaifu

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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