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Water Sustainability, Disaster Relief and Business Ethics: Coca-Cola China’s Sustainability Officer Talks CSR

October 5, 2016 By Neelima Mahajan

Coca-Cola CSR

“Sustainability is one of those issues that I am very passionate in, it is linked to my beliefs,” says Zhang Huaying, Coca-Cola’s VP for Sustainability in the Greater China, Korea region. She has been tasked with integrating the company’s Corporate Social Responsibility plans into day-to-day operations, taking it beyond just PR concerns. But how exactly does this work? And how is Coca-Cola’s CSR program structured differently to most companies? In this interview, Zhang talks to CKGSB Knowledge on how Coca-Cola practically implements sustainability programs in China, whether the issue is water sustainability or financial arrangements for helping out with responses to natural disasters.

Filed Under: All Articles, Best Practice, Conversations, CSR, Environment, Q&A Tagged With: Coca-cola, CSR

Brave Old World: The Art of Reviving a Brand

May 14, 2015 By Bennett Voyles

Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a brand and keeping it fresh?

Filed Under: All Articles, Best Practice, Branding, Consumers, Know China, Marketing Tagged With: Brand Loyalty, Coca-cola, Consumer Behavior, Google, Slider, The Brave Old World Series

Coke’s Secret Formula: Cultural Equity

November 24, 2014 By Neelima Mahajan

University of Minnesota’s Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.

Filed Under: All Articles, Best Practice, Branding, Conversations, Culture, Know China, Marketing, Q&A, Videos Tagged With: Cadillac, Coca-cola, Consumer Behavior, Globalization, Marketing, Slider

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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