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Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse

June 9, 2014 By Neelima Mahajan

Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising, new sources of competition and more.   Few publications have the kind of loyal readership that The Economist enjoys. Despite being more than 170 years old (it was first published in 1843), the magazine has continued […]

Filed Under: All Articles, Best Practice, Branding, C-Suite Interview, Conversations, ExpertSpeak, Marketing, Strategy, Technology, Videos Tagged With: Advertising, Andrew Rashbass, Chris Stibbs, E-reading, Journalism, Media, Mobile Advertising, Mobile Apps, Native Advertising, Slider, Technology, The Economist

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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