What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up their Chinese identity. Nestled in a three-storied building on Hong Kong’s hip Duddell Street is Chinese luxury clothing retailer Shanghai Tang’s 1,400 square meter flagship store, the largest it has globally. ‘Shanghai Tang Mansion’ as this store is called is, in […]
Decoding Luxury Brand Management
What is luxury brand management all about? How do you define a luxury brand? Is it only about price? Or is there more to it? Vincent Bastien, former CEO of Louis Vuitton, and currently Professor of Marketing at HEC School of Management in Paris, believes that luxury is a much misunderstood term. A product that […]
Homegrown Style: Mao Jihong’s Quest for the Chinese Luxury Market
Fashion designer Mao Jihong on how one of China’s leading luxury brands made its mark on the mainland Mao Jihong is the man who could build a bridge between the Chinese luxury market and the rest of the world. Standing astride the world’s second-largest luxury market, Mao, the founder and president of Mixmind Art & Design Co., […]
“New luxury” and the rise of a Chinese luxury clothing brand
Mao Jihong, founder and president of Mixmind Art & Design Co., Ltd., is known internationally for establishing the first and most successful Chinese luxury brand Exception de Mixmind. Mao’s success stems from his engagement with Chinese culture, and his persistence in establishing an authentic value and aesthetic system that is original yet with international appeal. […]
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