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Can Shanghai Tang Become the definitive Chinese luxury brand?

April 9, 2013 By Ambika Behal

  What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up their Chinese identity. Nestled in a three-storied building on Hong Kong’s hip Duddell Street is Chinese luxury clothing retailer Shanghai Tang’s 1,400 square meter flagship store, the largest it has globally. ‘Shanghai Tang Mansion’ as this store is called is, in […]

Filed Under: All Articles, Best Practice, Branding, Consumers, Creativity, Culture, Know China, Management, Retail, Society Tagged With: Branding, Chinese Luxury Brands, David Tang, Luxury Brands, Luxury Goods, Made in China, Richemont, Shanghai Tang, Slider

Decoding Luxury Brand Management

January 7, 2013 By Neelima Mahajan

What is luxury brand management all about? How do you define a luxury brand? Is it only about price? Or is there more to it? Vincent Bastien, former CEO of Louis Vuitton, and currently Professor of Marketing at HEC School of Management in Paris, believes that luxury is a much misunderstood term. A product that […]

Filed Under: All Articles, Best Practice, Consumers, Know China, Marketing, Retail, Videos Tagged With: Chinese Luxury Brands, Louis Vuitton, Luxury Brands, Slider, Vincent Bastien

Homegrown Style: Mao Jihong’s Quest for the Chinese Luxury Market

December 20, 2012 By Matthew Jukes

Fashion designer Mao Jihong on how one of China’s leading luxury brands made its mark on the mainland Mao Jihong is the man who could build a bridge between the Chinese luxury market and the rest of the world. Standing astride the world’s second-largest luxury market, Mao, the founder and president of Mixmind Art & Design Co., […]

Filed Under: 2012, All Articles, Best Practice, Branding, Consumers, Culture, Know China, Society Tagged With: Chinese Fashion Industry, Chinese Luxury Brands, Mao Jihong, New Luxury

“New luxury” and the rise of a Chinese luxury clothing brand

March 12, 2012 By CKGSB Knowledge

Mao Jihong, founder and president of Mixmind Art & Design Co., Ltd., is known internationally for establishing the first and most successful Chinese luxury brand Exception de Mixmind. Mao’s success stems from his engagement with Chinese culture, and his persistence in establishing an authentic value and aesthetic system that is original yet with international appeal. […]

Filed Under: 2012, All Articles, Best Practice, Branding, Consumers, Know China, Marketing, Retail, Videos Tagged With: Chinese Luxury Brands, Chinese Private Sector, Exception de Mixmind, Fashion, Luxury Goods

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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