From LeTV to OnePlus, the new contenders for the top spot in the Chinese smartphone market.
Politics can often be a deal breaker in business between India and China. But now that might change due to changes in both economies.
Joel Backaler, author of China Goes West, talks of the globalization of Chinese companies and whether or not the West needs to be wary of them. Chinese companies are globalizing at an unprecedented rate. While Lenovo is now the world’s largest PC maker, Haier is the world’s largest consumer appliance manufacturer. Huawei has been giving […]
The week that was: Transformers raked in the riches in China; Chinese brands stole market share from global brands; Tencent picked up a stake in China’s Craigslist 58.com; and the exchange rate for the RMB was further liberalized. Transformers in China: Age of Prosperity Michael Bay’s latest movie doesn’t have the apocalyptic undertones in China […]
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. Lenovo. Baidu. Alibaba. Huawei. Haier. Tencent. These are just some of the Chinese companies that have seen phenomenal growth over the past decade or so. But how many Chinese companies have really […]
Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward global success? It’s difficult to recall a case of more corporate schizophrenia in the past two years than that of Huawei, China’s largest maker of telecommunication network equipment. When Eric Xu, Huawei’s Executive Vice President and […]
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012, and London is gearing up for the Olympics. One of the city’s trademark red double-decker buses passes through the streets, and Londoners stop to do a double take. Why? Because the ad splashed across the bus shows […]