A book launch event that will feature several of CKGSB’s seasoned professors and leading companies addressed in English Case Book China In Transition. Join us for an eye-opening discussion on how Chinese companies are transforming and the corresponding shifting role and strategy of multinationals in China.
New business models and opportunities arising from China’s evolving business landscape
China is changing at an unprecedented speed and scale, resulting in a complex business landscape. To help you navigate this dynamic market, we are delighted to invite you to the launch of CKGSB’s latest book, China in Transition: 10 Case Studies of Chinese Companies Breaking the Mold. The event will feature several of CKGSB’s seasoned professors and leading companies addressed in the book.
You will hear about China’s economic outlook and how private Chinese enterprises are changing to sustain growth. You will learn about how companies like Tujia—‘China’s Airbnb’—is revolutionizing shared accommodation by innovating for the Chinese market, how traditional companies like Haier are upgrading through digital transformation, how China’s philanthropy is evolving by adapting a business mindset and how multinationals shall adapt their China strategy to the country’s changing landscape. Join us for an eye-opening discussion on how Chinese companies are transforming and the corresponding shifting role and strategy of multinationals in China.
Date/Time: 12:00-17:40, September 24, 2019
Location: CKGSB Shanghai Campus
Hongqiao Vanke Center T5, 988 Lane Shenchang Road, Minhang District, Shanghai
Language: English and Chinese (simultaneous translation provided)
Participants: 130-160 business professionals and executives, journalists, academics, and publishers
Speakers marked “*” have confirmed to attend
| 12:00-13:00 | Lunch and Refreshments |
| 13:00-13:30 | Registration |
| 13:30-13:40 | Event Introduction and Book Launch |
| Ira ZAKA, Assistant Director of CKGSB Global MarCom | |
| 13:40-13:50 | Welcome Remarks |
| ZHOU Li, Assistant Dean of CKGSB | |
| 13:50-14:10 | Opening Keynote: China’s Economic Transformation and Outlook |
| LI Wei, Professor of Economics & Director of CKGSB Case Center, CKGSB | |
| 14:10-14:55 | Tujia—Revolutionizing Shared Accommodation in China |
| 14:10-14:20 | Briefing by LI Wei, Professor of Economics & Director of CKGSB Case Center, CKGSB |
| 14:20-14:55 | Dialogue: |
| LI Wei, Professor of Economics & Director of CKGSB Case Center, CKGSB | |
| Ren Jiao, VP of Sweetome | |
| 14:55-15:40 | Upgrading Retail with Digital Transformation |
| 14:55-15:05 | Briefing by LI Yang, Associate Professor of Marketing, CKGSB |
| 15:05-15:40 | Dialogue: |
| LI Yang, Associate Professor of Marketing, CKGSB | |
| XU Zhibo, Brand General Manager of Haier Group | |
| 15:40-16:00 | Tea Break |
| 16:00-16:45 | China’s New Wave of Philanthropy |
| 16:00-16:10 | Briefing by ZHU Rui, Professor of Marketing, CKGSB |
| 16:10-16:45 | Dialogue: |
| ZHU Rui, Professor of Marketing, CKGSB | |
| PAN Jiangxue, Founder and CEO of Adream Foundation | |
| 16:45-17:25 | Rethinking Multinationals’ China Strategy |
| 16:45-16:55 | Briefing by TENG Bingsheng, Professor of Strategic Management, Associate Dean for Asia and Europe, CKGSB |
| 16:55-17:25 | Dialogue: |
| TENG Bingsheng, Professor of Strategic Management, Associate Dean for Asia and Europe, CKGSB | |
| Mary BOYD, Shanghai Director, Economist Corporate Network | |
| 17:25-17:35 | Concluding Remarks |
| Graham EARNSHAW, Founder, Earnshaw Books; Publisher of China in Transition | |
| 17:35-17:40 | Closing by Emcee |
| 17:40-18:30 | Networking |
