BMW China President and CEO Karsten Engel on how China became the company’s largest market globally, and how things are shaping up in the ‘New Normal’.
China’s 4S car dealerships hit the skids
A decade ago, buying a car in China was no easy task. You normally went to a big market full of dozens, maybe hundreds, of independent sellers hawking an inconsistent variety of vehicles. You might then buy a car and later discover that it needed repairs, and return to the market only to find your […]
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