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The Next Advertising Revolution

August 27, 2013 By Chen Xiaorui

Mobile Advertising, Mobile Internet, GDC

Ten years ago, internet advertising was in its infancy. It has since spread like wildfire. Will the rise of the mobile internet trigger the next big revolution in advertising? Picture this: while toying around on his phone, a user clicks on an image of an empty hotpot, which instantly transforms into a hotpot full of […]

Filed Under: All Articles, Best Practice, Digital Economy, eCommerce, Innovation, Marketing Tagged With: Cannes, Mobile Advertising, Slider, Tencent

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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