University of Minnesota’s Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.
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CKGSB News & Events
- CKGSB 2020 Q4 Investor Sentiment Survey Reveals Optimistic Outlook Amid China’s COVID-19 Recovery
- CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
- Looking Back at 2020: An Extraordinary Year for CKGSB
- CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship
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