CKGSB Knowledge

China-focused leadership and business analysis

  • Know China
    • Chinese Economy
      • Airline Industry
      • Agriculture
      • Automobile Industry
      • Business Conditions Index
      • Logistics
      • Manufacturing
      • Movie Industry
      • Real Estate
      • Retail
      • Tourism
    • Society
      • Consumers
      • Culture
      • Demographics
      • Sports
    • Economics
    • Employment
    • Environment
    • Policy and Law
    • Resources
  • Finance
    • Internet Finance
    • Banking
    • Stock Markets
    • Private Equity
  • Digital Economy
    • eCommerce
    • Technology
    • Digital Marketing
    • O2O
  • Connections
    • Economy
    • Emerging Economies
    • International Trade
    • Globalization
  • Winning in China
    • Multinationals in China
    • Joint Ventures
    • Mergers and Acquisitions
  • Best Practice
    • Marketing
    • Management
    • Creativity
    • Branding
    • Social Good
      • CSR
      • Social Entrepreneurship
      • Sustainability
    • Entrepreneurship
    • Innovation
    • Strategy
    • Intellectual Property
    • Supply Chain
    • Talent
  • ExpertSpeak
    • Conversations
    • C-Suite
    • The Thinker Interview
    • The Chinapreneurs
    • Invisible Hand Revealed
    • Opinion

The Talking Cure: Pay Attention to Counter Narratives

January 16, 2017 By Bennett Voyles

Telling and retelling stories is one of humanity’s most durable characteristics: Harvard linguist Michael Witzel has argued that most of the world’s mythologies grew out of a single set of stories first told in Africa 130,000 years ago. Yet what is the future of corporate storytelling? Although our penchant for storytelling may not change any time soon, the storytelling used inside the corporation does seem to be shifting in two ways. First, storytelling is becoming recognized as a trainable skill. Second, and possibly more importantly, the Internet is making it increasingly difficult for companies to control a single version of their own story.

Filed Under: All Articles, Best Practice, Management, Marketing, Strategy Tagged With: business storytelling, corporate storytelling, organizational storytelling

About

Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


The Knowledge Newsletter

Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

Read the Knowledge Magazine

RSS CKGSB News & Events

About Us

  • CKGSB Knowledge Reader Survey
  • Contact
  • Copyright Statement
  • Know What’s Next for Business in China and Beyond
  • Publications
  • The CKGSB Knowledge team

Follow us

RSSTwitterFacebookLinkedinYoutube

Search

Magazine

Newsletter

Keep up with CKGSB Knowledge: Subscribe to our weekly newsletter.

Most Popular Articles

  • The Thinker Interview with Philip Kotler, the Father of Marketing
  • Seeds of Doubt: Is China Finally Ready to Give the Green Light to GMO?
  • Do Smartphones Make Us Smarter?
  • Climate Change and Fake News
  • Haier is Disrupting Itself—Before Someone Else Does

RSS CKGSB News & Events

Copyright © Cheung Kong Graduate School of Business. All Rights Reserved. ICP1057951