Chinese outbound investment in the food and beverage sector is growing with acquisitions of marquee brands like Smithfield Foods and Weetabix.
Understanding the Globalization of Chinese Companies
Joel Backaler, author of China Goes West, talks of the globalization of Chinese companies and whether or not the West needs to be wary of them. Chinese companies are globalizing at an unprecedented rate. While Lenovo is now the world’s largest PC maker, Haier is the world’s largest consumer appliance manufacturer. Huawei has been giving […]
Stepping Out: The Globalization Strategies of Chinese Companies
Chinese companies are globalizing on an unprecedented scale, but with mixed success. For the investors, it was all backwards. In early 2011, Chinese dairy producer Bright Food convened a meeting with outside investors and consultants. The company had mountains of cash, priceless connections and Beijing’s blessing. Having grown to become China’s second-biggest food and drink […]
Cereal Success: Bright Food snaps up Weetabix
As Bright Food buys up iconic breakfast brand Weetabix, questions arise over whether China is eyeing a larger takeover of Western food firms?
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