Alibaba, China’s largest e-commerce firm, recently smashed global records for its ‘Single’s Day’ promotion on 11th November 2015, selling $14.3 billion worth of merchandise in just 24 hours. This is the equivalent to 120,000 orders placed every minute, covering both online spaces such as Taobao and Tmall as well as 180,000 brick and mortar sites across 330 cities in China. The numbers are staggering, but they also show a problem with the sheer scale of selling—how to ensure the quality and authenticity, of goods. Alibaba is now tightening the screws on fake goods being sold on its platforms, but can it stay one step ahead of counterfeiters?
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012, and London is gearing up for the Olympics. One of the city’s trademark red double-decker buses passes through the streets, and Londoners stop to do a double take. Why? Because the ad splashed across the bus shows […]
Most people agree that China is losing its labor cost edge. So what will be the country’s next competitive advantage? In a surprising announcement in May 2011, luxury handbag manufacturer Coach said that it would transfer at least half of its production facilities from China to countries like India, Vietnam and the Philippines where the […]