Chinese fast fashion brand Handuyishe is beating well-established rivals by focusing exclusively on e-commerce. Why is that a good strategy?
An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China and within.
A combination of factors such as a slowing Chinese economy, rising costs, lethal competition and increased government scrutiny are changing the dynamics of business for MNCs in China. How should they cope? In the past three decades, China was the place to be for multinational companies (MNCs): a cheap labor force, effective infrastructure and an increasingly […]
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. Lenovo. Baidu. Alibaba. Huawei. Haier. Tencent. These are just some of the Chinese companies that have seen phenomenal growth over the past decade or so. But how many Chinese companies have really […]
Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward global success? It’s difficult to recall a case of more corporate schizophrenia in the past two years than that of Huawei, China’s largest maker of telecommunication network equipment. When Eric Xu, Huawei’s Executive Vice President and […]
Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li, Senior Vice-President of BYD and CEO of BYD Motors, the company’s US arm. When Tesla CEO Elon Musk heard a Bloomberg reporter mentioning Chinese automaker BYD Auto as a Tesla competitor, he just laughed, three times. “Have you […]
In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate? Stepping into the cosmetics section of any Shanghai-based department store means entering a brightly lit wonderland of shiny displays, impossibly beautiful faces plastered on the wall, and a barrage of demonstrations. Groups of young, fashionable girls cluster around the stands, trying […]
Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags, to Prada purses, Adidas sweatpants, Nike sneakers and Rolex watches—you can buy them all for a song in huge multistoried markets across China’s cities. How does the prevalence of counterfeits impact brand owners? Should the likes […]
China’s top brands and the companies behind the logos Banking and insurance, resources, technology and even alcohol producers topped the list of China’s most valuable brands in 2012, according to BrandZ Top 50 Most Valuable Chinese Brands (Methodology by Millward Brown). China Mobile, valued at $50.6 billion, rules the roost as China’s most valuable brand. Already China’s […]
What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up their Chinese identity. Nestled in a three-storied building on Hong Kong’s hip Duddell Street is Chinese luxury clothing retailer Shanghai Tang’s 1,400 square meter flagship store, the largest it has globally. ‘Shanghai Tang Mansion’ as this store is called is, in […]