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Stepping Out: The Globalization Strategies of Chinese Companies

February 22, 2013 By Christopher Beddor

Chinese companies are globalizing on an unprecedented scale, but with mixed success. For the investors, it was all backwards. In early 2011, Chinese dairy producer Bright Food convened a meeting with outside investors and consultants. The company had mountains of cash, priceless connections and Beijing’s blessing. Having grown to become China’s second-biggest food and drink […]

Filed Under: All Articles, Connections, Globalization, Joint Ventures, Mergers and Acquisitions, Winning in China Tagged With: Baidu, Bosideng, Bright Food, Chongqing Lifan Industry, Globalization, Haier, Hongda, Lifan, M&A, Mergers and Acquisitions, Slider, Weetabix

China Markets its Marketing Strategy

October 22, 2012 By Ambika Behal

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012, and London is gearing up for the Olympics. One of the city’s trademark red double-decker buses passes through the streets, and Londoners stop to do a double take. Why? Because the ad splashed across the bus shows […]

Filed Under: 2012, All Articles, Best Practice, Consumers, Digital Economy, eCommerce, Know China, Marketing, Retail, Strategy Tagged With: Bosideng, Branding, Brands, Chinese Brands, Globalization, Marketing Strategy, Shanghai Tang, Slider

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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