On a remote farm nestled deep within the mountainous region of Daozhen, in China’s southwestern Guizhou Province, thousands of chickens are being watched closely. Aided by surveillance cameras and distance-tracking ankle tags, every step, meal and sip that the chickens take inside their paddock is uploaded in real time to an online platform. This farm, along with hundreds like it across China, is part a program that gives consumers a direct data trail from egg to plate. Launched by the technology arm of online insurer ZhongAn in 2017, it aims to boost transparency in China’s food supply chain. The technology behind GoGo Chicken is blockchain.