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VANCL: China’s Clothing Giant Stumbles Back From the Brink

September 12, 2016 By Yuanyuan Deng

VANCL China: The IPO is over. Can the company make a comeback?

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign brands doing well: Uniqlo currently holds 1.6% of the market for specialist apparel; and Danish company Bestseller Fashion Group China, which operates brands like Only, Jack & Jones and Vero Moda, is holding 2.3% of the market share. Where are the local apparel brands? VANCL, a Chinese ecommerce clothes retailer, is almost a forgotten name. It used to have a 4.5% market share in 2011, but its dream of IPO lie in ashes—how did the once mighty retailer become China’s diaosi (loser) brand?

Filed Under: All Articles, Branding, Consumers, eCommerce, Marketing Tagged With: Apparel, Chinese Consumers, Marketing, Online retail

An All-Click-No-Mortar Approach to China’s Fast Fashion Market

May 7, 2015 By Li Hui

Chinese fast fashion brand Handuyishe is beating well-established rivals by focusing exclusively on e-commerce. Why is that a good strategy?

Filed Under: All Articles, C-Suite Interview, Conversations, Digital Economy, eCommerce, Infographics, Know China, Retail Tagged With: Apparel, Branding, Business Models, eCommerce, Entrepreneurship, Online Shopping, Slider, Tmall

New highs for Peak and Chinese Sportswear ahead?

March 31, 2010 By CKGSB Knowledge

This December, Peak Sport Products Co, a leading sportswear-maker and distributor in China, signed endorsement contacts with basketball players CJ Watson of the Chicago Bulls and Sam Young of the Memphis Grizzlies for a total of 12 National Basketball Association spokespersons. The company traces its roots to a start-up led by the 55-year-old Xu Jingnan […]

Filed Under: 2010, All Articles, Best Practice, Consumers, Know China, Marketing, Retail, Sports Tagged With: Adidas, Apparel, Nike, Peak, Peak Sports Products Company, Sportswear

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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