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Going Global

March 19, 2020 By Mark Andrews

China’s national sportswear champion, Anta, has set its sights on becoming the country’s new market leader. Will it be able to knock out the likes of Nike and Adidas to reach its goal?

Filed Under: All Articles, Branding, China, Sports Tagged With: Anta, Business of Sports, Sportswear, sportswear brands

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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RSS CKGSB News & Events

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  • CKGSB Founding Dean Xiang Bing Shares Insights on Surviving in the Chinese Market amid the Current Global Environment
  • Looking Back at 2020: An Extraordinary Year for CKGSB
  • CKGSB Partners on Penn Wharton China Summit and Launches New MBA Scholarship

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