Gaming in China is a passion that knows no bounds. But can the Chinese gaming industry build something as phenomenal as Angry Birds? Max Zhang has 16 games on her smartphone and usually plays 2-3 hours per night. The 26-year-old Shanghainese teaching assistant prefers casual games for their simplicity. “I don’t want to use my […]
Game theory: How companies adapt for the game industry in China
China is a daunting place to bring intellectual property. It’s especially tough for businesses that produce content, like movies and music. Widespread piracy has all but shut out Western publishers, record labels, and television studios. But for the video game industry, the Chinese gaming market is becoming central to growth. Not only is it vast […]
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