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Building the Aigo Brand: An Interview with Chairman and Founder Feng Jun

December 24, 2012 By Neelima Mahajan

Feng Jun is a spirited entrepreneur. The Chairman and Founder of consumer electronics giant Aigo Digital Technology Co. Ltd., started the company in 1992 with just RMB 220 borrowed from his mother (back then it was called Beijing Huaqi Information Digital Technology). Aigo had humble beginnings—it started by selling computer casings and keyboards to companies in […]

Filed Under: 2012, All Articles, Best Practice, Branding, Connections, Globalization, Marketing, Videos Tagged With: Aigo, Electronics, Feng Jun, Formula 1, Globalization, Olympics, Sponsorship

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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