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Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China

March 12, 2018 By Mei Xinlei

What makes Chinese consumers tick? That’s the question Chris Reitermann, CEO of Ogilvy China, has been puzzling over for the last two decades. Reitermann began his career at advertising giant Ogilvy & Mather in the 1990s, moving to Beijing in 2000 to set up the digital agency OgilvyInteractive. Since then, he has risen to head up the company’s entire operations in China. In this interview, he discusses the dramatic changes that have taken place in Chinese advertising during his time here, why China has much to learn from India on running a great campaign, and what the industry may look like by 2027.

Filed Under: All Articles, Best Practice, C-Suite Interview, Chinese Economy, Conversations, Marketing Tagged With: Advertising, Digital Marketing, Public Relations

Tencent Looks to Games, WeChat and AI to Boost Ad Revenue

January 16, 2018 By Chris Russell

Chinese tech giant Tencent surpassed Facebook in market value this November, and is the first Asian company worth more than $500 million. Unlike Facebook, which earns 97% of its revenue from advertising, online advertising only represents 16.9% of Tencent’s revenue, according to the company’s Q3 2017 report–lagging behind domestic competitors like Alibaba in terms of ads gain. Determined now to gain a larger slice of the digital advertising market, Tencent focuses on improving targeting and algorithms to intensify ads on its ubiquitous platform WeChat while not undermining the user experience, as well as leveraging opportunities in the company’s other products and services, including mobile games.

Filed Under: All Articles, China, Consumers, Digital Economy, Technology Tagged With: Advertising, Game Industry, Tencent, WeChat

Ad It Up: Advertising Spending in China is Evolving

January 18, 2017 By CKGSB Knowledge

Mobile Advertising, Mobile Internet, GDC

China strives to be a consumer-based economy, so it isn’t surprising that advertising spending has risen by leaps and bounds over the past few years, especially as people become more affluent and are expecting tailored ads. However, the ad spend is also changing to reflect the times. Mobile spending has risen ten-folds in the past three years, while print spending is slowly dropping off. Outdoor ads see consistent growth, while online advertising in 2015 was not as popular as it was in 2014. More changes are sure to come along as the digital disruption continues.

Filed Under: All Articles, Consumers, Marketing Tagged With: Advertising, Mobile Advertising

How Brands are Falling in Love With Chinese Tourists

April 7, 2015 By Li Hui

An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China and within.

Filed Under: All Articles, Best Practice, Branding, Consumers, Know China, Tourism Tagged With: Advertising, Branding, Chinese Consumers, Consumer Behavior, Outbound Market, Slider, Tourism, Yidao Yongche

China Roundup: In 2014 the China GDP figure hit a 24-year low

January 22, 2015 By Major Tian

This week, all eyes were on the 2014 China GDP figure, which at 7.4% was lower than the target of 7.5%; Tencent created a mini ad frenzy on WeChat; and LeTV’s electric car plans inched a step closer to fruition.

Filed Under: All Articles, China Round-up, Chinese Economy, Connections, Digital Economy, Economy, Know China, Technology Tagged With: Advertising, Chinese Economy, Economic Growth, EV, GDP Growth, LeTV, PBOC, Slider, WeChat

Facebook’s Social Experiment: A Marketer’s Perspective

July 29, 2014 By Major Tian

Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about better customer segmentation and targeting. Facebook’s social experiment, where about 700,000 users’ news feeds were secretly controlled to prioritize “sad” or “happy” status updates, is viewed by many as an unethical—and potentially illegal—manipulation. While Sheryl Sandberg, the […]

Filed Under: All Articles, Best Practice, Consumers, Marketing Tagged With: Advertising, Consumer Behavior, Consumers, Facebook, Sheryl Sandberg, Slider, Social Media

China By Numbers: The China Data You Need to Know

June 18, 2014 By CKGSB Knowledge

  A look at the China data that you should care about. From China’s burgeoning commodity exports to the changing profile of migrant workers. Also, a look at the apps that are gaining traction in this vibrant tech market and some good news there for caffeine addicts. Now, let’s reach out for that latte! (All the data pertains to the […]

Filed Under: All Articles, China, Chinese Economy, Demographics, Infographics, Know China, Retail, Society, Technology Tagged With: Advertising, Baidu, China by Numbers, Chinese Economy, Coffee, Exports, Google, Imports, Infographic, labor market, Migrant Workers, Mobile Apps, Slider, Taobao, Tencent

Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse

June 9, 2014 By Neelima Mahajan

Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising, new sources of competition and more.   Few publications have the kind of loyal readership that The Economist enjoys. Despite being more than 170 years old (it was first published in 1843), the magazine has continued […]

Filed Under: All Articles, Best Practice, Branding, C-Suite Interview, Conversations, ExpertSpeak, Marketing, Strategy, Technology, Videos Tagged With: Advertising, Andrew Rashbass, Chris Stibbs, E-reading, Journalism, Media, Mobile Advertising, Mobile Apps, Native Advertising, Slider, Technology, The Economist

Can Phoenix New Media win over Chinese viewers?

May 15, 2014 By Jill Petzinger

Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in any of China’s big cities, it seems ev­ery single person is completely im­mersed in their cell phone screen, tapping for news reports, scrolling through online forums, playing games, catching up on soaps. From kids to grandparents, […]

Filed Under: All Articles, Best Practice, Digital Economy, Marketing, Strategy, Technology Tagged With: Advertising, Broadcasting, CCTV, Government Control, Online video, Pheonix New Media, Phoenix Media, Slider, Sohu, Xiaomi, Youku

Mad Men 3.0: Advertising in the digital age in China

October 10, 2013 By Suzanne Edwards

  What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the rich thump of a large drum, the camera panning across the Chinese mountainside surrounding the Great Wall at sunrise. All at once a vibrant red flag waves, and little by little the viewer glimpses acrobatic […]

Filed Under: All Articles, Best Practice, Branding, China, Creativity, Digital Economy Tagged With: Advertising, Digital Marketing, Slider

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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