As we buy online, little do we realize how online buying platforms such as e-commerce websites influence our purchase decision making process. Each time you buy something online, you don’t realize that your choice is not yours alone. Throughout the buying process your decision is influenced—both at a conscious and subconscious level—by an online procurement […]
“17% of Global Innovation is Coming From Emerging Markets”
Texas A&M’s Venkatesh Shankar on how emerging markets are reshaping the global innovation architecture. The year 2007 marked a major turning point for General Electric Corporation (GE). For the very first time, in GE’s more than century-old history, the company earned more from its operations outside of the US, than within. That, as the company revealed, […]
How The Environment Impacts Creative Thinking
CKGSB Professor Juliet Zhu explains how environmental factors such as color, lighting and noise impact our creative thinking processes and productivity. Not all of it is intuitive. Getting stuck while coming up with the punch line of your carefully orchestrated marketing plan? Try this: change the desktop image of your laptop to the blue sky and […]
David Cameron’s Visit: Boosting UK-China Trade Ties
Sir Victor Blank, former British Business Ambassador and Chairman of CKGSB’s European Advisory Board, talks about the significance of British Prime Minister David Cameron’s three-day visit to China to boost UK-China trade relations. British Prime Minister David Cameron sent a clear message during his three-day visit to China last week—UK means business. He brought […]
Towards Better Decision Making
Look at your typical day. There is one thing that you constantly do from the time you wake up in the morning to when you go to bed at night: take decisions. These range from seemingly inconsequential things such as opting to have cereal instead of a bagel for breakfast, to big-ticket decisions such as evaluating […]
Counterfeiting: Good or Bad?
Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags, to Prada purses, Adidas sweatpants, Nike sneakers and Rolex watches—you can buy them all for a song in huge multistoried markets across China’s cities. How does the prevalence of counterfeits impact brand owners? Should the likes […]
Philanthropy For Community Impact
Brian Gallagher, CEO of United Way Worldwide, on more meaningful philanthropy, and measuring the impact of and enforcing accountabilty in philanthropy projects. As a charitable organization, United Way Worldwide (UWW) enjoys two unique advantages: the benefit of scale, and the ability to organize and manage community impact projects locally. UWW, a 125-year-old institution now, is […]
What Plagues FDI in Retail in India?
FDI in retail in India is a prickly issue. For years, the proposed policy to allow foreign retailers to set up shop in the country was in limbo. Finally in 2011, the government eased the rules governing foreign direct investment (FDI) in both multi-brand retail as well as single-brand retail. Foreign retailers were […]
The Pro Bono Evangelist: an Interview with Aaron Hurst
Aaron Hurst is a man with a mission. Hurst, CEO of Imperative and author of The Purpose Economy, is out to reinvent corporate philanthropy. In 2001, Hurst launched Taproot, a company that aims to make pro bono service a part of every business. The idea is simple. Many non-profit organizations face a major handicap […]
Unleashing the Purpose Economy: A Chat with Aaron Hurst
Even though the information industry is still in its prime, discussions about the next driver of the global economy are already picking up steam. Terms like the ‘sharing economy’, the ‘feedback economy’ and the ‘green economy’ have been coined, predicting that social networks, Big Data, and alternative energy would be the next big thing. […]
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