In his book Contagious, Jonah Berger explained why some things catch on. In this interview he decodes the science behind why some things go viral and how companies can use it. Seoul is hardly the nerve center for all things cool. Yet when South Korean singer Psy released his sixth album in July 2012, one song—Gangnam Style—rocked music charts, […]
Strategy expert Rita Gunther McGrath says that the days of sustainable competitive advantage are long gone. Instead, companies should focus on transient competitive advantages. In 1979, the high priest of management thinking Michael Porter laid out the building blocks of the idea of competitive advantage in a seminal Harvard Business Review article titled ‘How Competitive Forces Shape […]
An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, is widely regarded as the Father of Modern Marketing. He trained as an economist at the University of Chicago, learning from the legendary Milton Friedman. He […]
In the year 2002, C.K. Prahalad and Stuart Hart published a groundbreaking article in Strategy+Business magazine that introduced to the world the idea of the Bottom of the Pyramid (BOP). The idea, which says that the poor present a vast untapped business opportunity, and if companies serve the poor, they can help eradicate poverty and […]
Organization behavior expert and Stanford Professor Jeffrey Pfeffer on the poor state of human sustainability in organizations In a career spanning more than four decades, there is one thing that Jeffrey Pfeffer has never done—mince words and sugarcoat advice. Pfeffer, the Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate […]
Innovation communities will push the boundaries of Open Innovation, says Henry Chesbrough, the proponent of this revolutionary idea in management.
Marshall Goldsmith’s brand of leadership appeals to everyone – from Fortune 500 CEOs to the lay man. What makes him so popular? At first glance, Marshall Goldsmith, a bald, sprightly man with icy blue eyes, a fringe of white hair and ears that stick out, looks like a pixie. He darts around the room with […]