South-East Asia has become the latest battleground for e-commerce companies. Can China’s tech giants win by proxy?
Crossing the Street
Foreign supermarket giants are losing their dominance in the Chinese market to local competitors. The retreat of foreign supermarkets is reinforcing China’s reputation as an infamously difficult market to break into.
Secondhand, First Choice
Sales in China’s secondhand market are booming. What is driving the trend away from new? Buying a used car or anything else secondhand is still unusual in China, where consumers have a deep desire for the new. But low prices, online convenience and a slowing economy are changing things. He Bin, like many men […]
Retail Revolution: Can Facial Recognition Transform China’s Retail Sector?
You may not recognize the name SenseTime. But if you have spent time in China recently, SenseTime will almost certainly recognize you. Founded just five years ago by a group of data researchers at the Chinese University of Hong Kong, the startup has rapidly established itself as China’s leading provider of facial recognition technology. Its face-scanning software is used everywhere from smartphones to office blocks and police stations.
O2O and the New Retail: Alibaba and Tencent Bid for the Future of E-Commerce
The rise of e-commerce has long been touted as a threat to shopping malls and bricks-and-mortar stores, with consumers preferring the ease and convenience of shopping online. But while e-commerce has made serious inroads into certain goods and services, sectors such as fresh food remain stubbornly resistant, even in China, one of the most eager adopters of e-commerce in the world. The country’s internet giants are moving toward a new model, what Alibaba Chairman Jack Ma calls “New Retail” — an integration of online with the offline world that e-commerce was supposed to cannibalize.
Why Chinese Consumers are Leaving Multinational Brands on the Shelf
More domestic brands appearing on store shelves may indicate that the golden days for foreign brands are slipping away. “Made in China” was once considered a sign of cheapness and low-quality, but the belief now has changed. Chinese consumers now think that Chinese brands are equal to, or even exceed, foreign brands. As buyer confidence grows and domestic quality improves, what can multinational brands do to regain ascendancy?
How China’s Menswear Brand HLA Became so Successful
Over the past five years, the business model of China’s clothing industry has been unraveling. For decades, China’s vast apparel industry competed mainly on price. But with labor, land and raw materials costs rising, environmental regulations tightening and competition becoming ever fiercer, even many of China’s best-known brands have struggled. There has been one exception: HLA. The Jiangsu Province-based menswear label has grown stronger even as competitors shuttered hundreds of outlets. In this interview, Li Lode, Professor of Operations Management at CKGSB and Professor Emeritus at Yale University, explains how HLA’s success has been made possible by smart strategic decisions.
How MINISO Became a Mega-Success
While e-commerce giants like Amazon and Alibaba continue to rise, many physical-store retailers are dying off. MINISO is a rare exception, however. Founded in 2013 by Chinese entrepreneur Ye Guofu and Japanese designer Miyake Junya, MINISO has exploded into an emerging business empire with 1,800 stores in 40 countries, delivering an eclectic collection of affordable, curated goods, challenging the physical retail naysayers. What is the key to MINISO’s success? Through careful consideration of the customer and a unique aesthetic, it manages to do what online stores cannot: Deliver an experience.
China Retail, Retold
At the enormous Pacific Department Store on Shanghai’s Huaihai Road, barriers block the street entrances and windows are shuttered. The store, which was one of the largest on one of the city’s busiest shopping streets for nearly two decades, closed in January. The shell of the store now sits incongruously opposite the K11 mall, which has been thriving ever since implementing a smart re-think of the shopping mall concept a couple of years ago. The lesson of the different fates of these two shopping centers is clear—adapt or die. Retail is not declining in China, it’s just changing.
Will e-Commerce Replace Brick-and-Mortar Stores?
After incredible growth in recent years, e-commerce in China seems to be slowing down. One reason behind this is the high penetration rate. By 2016, 62% people in Tier 3 and 4 cities were shopping online, while the number in Tier 1 and 2 cities stood at 89%. On the other hand, consumers in China have also changed over time, now the middle class are shifting their money from cheap products to premium services and goods where experience and recognition ties take priority. So does it mean online retail will go gloomy and physical stores may return to the spotlight?
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