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Coke’s Secret Formula: Cultural Equity

November 24, 2014 By Neelima Mahajan

University of Minnesota’s Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.

Filed Under: All Articles, Best Practice, Branding, Conversations, Culture, Know China, Marketing, Q&A, Videos Tagged With: Cadillac, Coca-cola, Consumer Behavior, Globalization, Marketing, Slider

How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities

November 5, 2014 By Li Hui

In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the underserved population in the hinterland, and now it wants to go global.

Filed Under: All Articles, Best Practice, Branding, Digital Economy, eCommerce, Marketing, Strategy, The Chinapreneurs Tagged With: Chinese Consumers, Chinese Market, Competition, Cosmetics, E-Commerce, Globalization, Japan, L'Oreal, Positioning, Proya, Slider

Learning from Market Entry: Keep Your Entrants Imaginary

October 28, 2014 By Brian Viard

What industry incumbents can learn from the forces that guide market entry.

Filed Under: All Articles, Best Practice, China, Consumers, Digital Economy, ExpertSpeak, Finance, Internet Finance, Invisible Hand Revealed, Marketing Tagged With: Alibaba, Alipay, Android, Brian Viard, eCommerce, Foxconn, Google, Invisible Hand Revealed, JD.com, Marketing, Pricing, Slider, WeChat

The Secret Ingredient in Successful Innovation

October 13, 2014 By Juliet Zhu

How should would-be entrepreneurs scout for innovation opportunities? The key lies in finding industries with ‘friction’ and ‘information assymetry’.

Filed Under: All Articles, Best Practice, Entrepreneurship, ExpertSpeak, Innovation, Marketing, Opinion Tagged With: Airbnb, Dianping.com, Entrepreneurship, Innovation, Kodak, Nokia, Slider, Social Innovation, Tencent

Share. Don’t Own: The Sharing Economy Takes Off

October 8, 2014 By Neelima Mahajan

Why own when you can share? Understanding the dynamics of the sharing economy which, by some estimates, will become a $115 billion industry by 2016.

Filed Under: All Articles, Best Practice, Conversations, Digital Economy, Know China, Marketing, Q&A, Resources, Videos Tagged With: Airbnb, Apple, Business Models, Car Rental, Environment, General Motors, Intellectual Property, iTunes, Sharing Economy, Slider, Tesla

Infiniti China: Taking On the Country’s Luxury Car Market

September 10, 2014 By Neelima Mahajan and Major Tian

Infiniti, a relatively new entrant in China’s luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD, Infiniti China, talks of the company’s China strategy, competition with the German car makers, and the need to become a ‘social topic’ in China.

Filed Under: All Articles, Automobile Industry, Best Practice, Branding, C-Suite Interview, Conversations, Know China, Manufacturing, Marketing, Strategy, Videos Tagged With: Automobiles, BMW, Chinese Car Market, Daniel Kirchert, Infiniti, Localization, Marketing Strategy, Nissan, Slider, Sponsorship, Video Interview

Face-off! MNCs versus Chinese Companies

September 9, 2014 By Suzanne Edwards

In China’s fast-changing business environment, multinational companies are finding it increasingly hard to compete with Chinese companies. Our experts offer strategy tips that will help MNCs navigate China’s business landscape. Multinational companies (MNCs) in China are finding it hard to navigate what is an increasingly rough terrain. The economy is slowing, the cost of doing business in China is rising, and to add […]

Filed Under: All Articles, Best Practice, China, Connections, Intellectual Property, Marketing, Multinationals in China, Strategy Tagged With: Business Strategy, Chinese Company, Chinese Market, Competition, Government Regulation, IP, Localization, P&G, Pricing, Slider, Xiaomi

The Importance of Creativity in Business

August 13, 2014 By Neelima Mahajan

NYU-Stern professor Kim Corfman on the importance of creativity in business and the role of culture in spurring or constraining creativity. Creativity is important for organizations. Period. It’s a simple correlation: higher creativity leads to greater innovation within the organization and thus, greater success over the long run. Having said that, creativity is also becoming […]

Filed Under: All Articles, Best Practice, Conversations, Creativity, Innovation, Management, Marketing, Q&A, Videos Tagged With: Creativity, Design Thinking, Environment, Innovation, Leadership, Management, R&D, Risk, Silicon Valley, Slider, Video Interview

Can Amazon’s Fire Phone Replicate the Kindle’s Success?

August 5, 2014 By Major Tian

Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone. But the first challenge is to get the Fire Phone in the hands of customers already addicted to other smartphones like the iPhone. Since its introduction in June, Amazon’s new gadget, the Fire Phone, has drawn lots of skepticism on whether the phone […]

Filed Under: All Articles, Best Practice, Consumers, Conversations, Digital Economy, eCommerce, Marketing, Q&A, Technology Tagged With: Amazon, Business Models, Consumers, E-Books, E-reading, eCommerce, Fire Phone, Google, Jeff Bezos, Kindle, Marketing Strategy, Slider, Smartphone, Technology

Facebook’s Social Experiment: A Marketer’s Perspective

July 29, 2014 By Major Tian

Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about better customer segmentation and targeting. Facebook’s social experiment, where about 700,000 users’ news feeds were secretly controlled to prioritize “sad” or “happy” status updates, is viewed by many as an unethical—and potentially illegal—manipulation. While Sheryl Sandberg, the […]

Filed Under: All Articles, Best Practice, Consumers, Marketing Tagged With: Advertising, Consumer Behavior, Consumers, Facebook, Sheryl Sandberg, Slider, Social Media

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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