China has a rich history in cosmetics spanning centuries. However, the second largest market for cosmetic products in the world is rapidly changing not just in terms of size, as it looks to overtake the United States, but also in terms of consumers and how it works.
In this series of articles, Professor Viard discusses the role of economics in everyday life in China and the world. Last time I talked about price discrimination and printers. That got me thinking about an experience I had last summer. I ventured into the Tesla dealership in Beijing’s Parkview Green building to check out the […]
Foreign supermarket giants are losing their dominance in the Chinese market to local competitors. The retreat of foreign supermarkets is reinforcing China’s reputation as an infamously difficult market to break into.
Sales in China’s secondhand market are booming. What is driving the trend away from new? Buying a used car or anything else secondhand is still unusual in China, where consumers have a deep desire for the new. But low prices, online convenience and a slowing economy are changing things. He Bin, like many men […]
Chinese startup Luckin Coffee is expanding at a breakneck pace. How will Starbucks and other coffee players respond? Starbucks had coffee lovers in China’s main cities wrapped up until Luckin arrived, but is the market big enough and growing fast enough for both and more coffee vendors?
Arnold Ma, CEO of Europe’s first Anglo-Chinese digital marketing agency Qumin, explains how Chinese culture should always be at the center of China marketing strategies.
You may not recognize the name SenseTime. But if you have spent time in China recently, SenseTime will almost certainly recognize you. Founded just five years ago by a group of data researchers at the Chinese University of Hong Kong, the startup has rapidly established itself as China’s leading provider of facial recognition technology. Its face-scanning software is used everywhere from smartphones to office blocks and police stations.
Learning how to please Chinese audiences without alienating moviegoers in the US is becoming crucial for Hollywood as box office receipts stagnate in home market but explode in China. Quarterly ticket revenues in China surpassed those in North America for the first time ever in the first three months of 2018, with Chinese cinemas netting $3.15 billion compared to $2.85 billion in Canada and the US. Those figures were boosted by massive takings during the Lunar New Year holiday, always a peak time for Chinese cinemas, but China could become the world’s largest film market in whole-year terms in 2019.
What is the most important thing for a startup? Growing your business by focusing on the value to the customer is the answer given by Sean Ellis, founder and CEO of GrowthHackers, a service that helps 200,000 members with their growth strategy. According to Ellis, “growth hacking” is more than a buzzword in Silicon Valley—it’s a marketing strategy with actionable methods that prioritize business growth.
What makes Chinese consumers tick? That’s the question Chris Reitermann, CEO of Ogilvy China, has been puzzling over for the last two decades. Reitermann began his career at advertising giant Ogilvy & Mather in the 1990s, moving to Beijing in 2000 to set up the digital agency OgilvyInteractive. Since then, he has risen to head up the company’s entire operations in China. In this interview, he discusses the dramatic changes that have taken place in Chinese advertising during his time here, why China has much to learn from India on running a great campaign, and what the industry may look like by 2027.