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Digital Marketing and China’s Expanding Internet: Is E-Commerce Giant Taobao China’s eBay?

June 7, 2013 By CKGSB Knowledge

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]

Filed Under: All Articles, Best Practice, China, Digital Economy, Digital Marketing Series, eCommerce, Innovation, Know China, Marketing, Retail, Technology, Videos Tagged With: Advertising, Alibaba, E-Commerce, eBay, Mobile Advertising, Search Advertising, Sina Weibo, Slider, Taobao, Tencent, Tmall, Weibo

Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet

June 6, 2013 By CKGSB Knowledge

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]

Filed Under: All Articles, Best Practice, Digital Economy, Digital Marketing Series, eCommerce, Innovation, Intellectual Property, Marketing, Supply Chain, Technology, Videos Tagged With: Alibaba, Apps, Digital Marketing, E-Commerce, eBay, Internet, Mobile Advertising, Mobile App, Mobile Internet, Sina Weibo, Slider, Taobao, WeChat, Weibo, Weixin

Digital Marketing and China’s Expanding Internet: China’s Exploding Mobile Internet

June 5, 2013 By CKGSB Knowledge

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]

Filed Under: All Articles, Best Practice, Digital Economy, Digital Marketing Series, eCommerce, Innovation, Intellectual Property, Marketing, Technology, Videos Tagged With: Alibaba, Apps, Baidu, Mobile Apps, Mobile Internet, Search Advertising, Search Engines, Sina, Sina Weibo, Slider, Social Media, Tencent, WeChat, Weixin

China’s E-Commerce Companies Go Global

June 3, 2013 By Iris Mir

Can China’s e-commerce companies like Jingdong Mall and VANCL replicate their success in international markets? Just a few weeks before stepping down, Jack Ma, the founder and former CEO of Chinese e-commerce giant Alibaba, addressed the students of Stanford University. While talking of his humble start in China’s e-commerce industry and his rise to the […]

Filed Under: All Articles, Best Practice, Branding, China, Connections, Consumers, Digital Economy, eCommerce, Globalization, Know China, Logistics, Retail, Strategy, Supply Chain, Technology Tagged With: 360 Buy, 360buy, 360buy.com, Alibaba, Amazon, Asos, E-Commerce, eBay, eCommerce, Jingdong, Jingdong Mall, Slider, Vancl, Zara

Search Engine Scuffles: Why lightweight Sogou is still an Important Player

May 31, 2013 By Liz Mahoney

  Chinese search engine lightweight, Sogou, has recently garnered industry-wide attention and sparked rumors of a takeover by heavyweight Baidu. What’s all the fuss about? Sogou, literally translated as “Search Dog”, is one of China’s largest search engines with approximately 400 million active users. The search engine couples unique Chinese language keyword input software with a […]

Filed Under: All Articles, Best Practice, China, Digital Economy, eCommerce, Innovation, Mergers and Acquisitions, Technology, Winning in China Tagged With: Baidu, Charles Zhang, Qihoo, Qihoo 360, Search Engine, Slider, Sogou, Sogou.com, Sohu

What will Showrooming do to Brick and Mortar Retail in China?

May 15, 2013 By Bennett Voyles

Will the rise of e-commerce and “showrooming” kill traditional retail? Brick and mortar retail once felt fairly brick-like. In mature markets, some of the department stores were more than 100 years old, and sometimes even looked a bit like castles. Later, malls and big box stores popped up, and created a whole new landscape, that […]

Filed Under: All Articles, Best Practice, Connections, Consumers, Demographics, Digital Economy, eCommerce, Globalization, Innovation, Know China, Retail, Strategy Tagged With: Amazon, Best Buy, E-Commerce, Gome, Philip Kotler, Showrooming, Slider, Suning

Transitioning Online: Suning’s e-Commerce Strategy

April 30, 2013 By Crystal Niu

Sun Weimin, Vice-President of China’s electronics giant Suning, on the company’s foray into e-commerce and the synergies between brick-and-mortar and online One of the biggest “3C” (computer, communication and consumer-electronics) retailers in China, Suning Appliances operates more than 1,700 chain stores, with one seemingly on every street corner of Mainland China. In a recent survey, […]

Filed Under: All Articles, Best Practice, Chinese Economy, Consumers, Digital Economy, eCommerce, Strategy, Supply Chain Tagged With: Brick-and-mortar, E-Commerce, eCommerce, Retail, Sun Weimin, Suning

China’s E-commerce Consumers Wise-Up

April 25, 2013 By Engen Tham

Increasingly sophisticated online consumers are pushing China’s cyber retailers to the next level Just as clever marketers have whittled the meaning of Christmas down to the goods that are gifted on the 25th of December, festive days in China are quickly following suit. Singles Day—a celebration of bachelorhood on the 11th of November—seems to have […]

Filed Under: All Articles, Best Practice, China, Consumers, Digital Economy, eCommerce, Innovation, Know China, Logistics, Strategy, Technology Tagged With: 360buy.com, Alibaba, Alibaba.com, Alipay, E-Commerce, E-Commerce in China, Gome, Slider, Suning, Taobao, Tmall, Vancl, Yihaodian.com

Digital Promised Land: Retailers Look to E-Commerce to Succeed in China

April 15, 2013 By Daniel Garst

Can Western retail brands make it big in China’s e-market? In September 2012, The Home Depot announced that it was closing all seven of its megastores in China. After eight years of consumer research and a $100-million 12-store acquisition, The Home Depot called it quits in China after realizing that China isn’t a sure return […]

Filed Under: All Articles, Best Practice, Connections, Consumers, Digital Economy, eCommerce, Globalization, Know China, Mergers and Acquisitions, Retail, Strategy, Supply Chain, Technology, Winning in China Tagged With: 360buy, 360buy.com, Best Buy, E-Commerce, E-Commerce in China, Home Depot, Jingdong, Jingdong Mall, Macy's, Slider, The Home Depot, Tmall, Wal-Mart, Yihaodian, Zara

Mobile Advertising: Tailor-Made in China

April 10, 2013 By Liz Mahoney

China is the world’s largest smartphone user market and, according to Techweb, by December 2012 the percentage of users in China accessing the internet from mobile platforms reached 74.9%. At 420 million users this is a huge opportunity for advertisers to access their customers constantly and more directly than ever before via mobile advertising. But […]

Filed Under: All Articles, Best Practice, Consumers, Digital Economy, eCommerce, Innovation, Marketing, Technology Tagged With: App, Apple, Apps, Made in China, Mobile Ad, Mobile Advertising, Mobile Apps, Mobile Internet, Mobile Web, Slider, Taobao

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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