Wharton’s David Bell elaborates on the possible directions e-commerce in China could take in future. The rise of online shopping in China is dizzying. With cyber consumption accounting for $36.56 billion in the first quarter of this year, purchases have risen 40.9% compared with the same period last year. Analysts predict that the country’s e-commerce […]
China’s Fourth-Tier Cities: The Road Less Worn
China’s fourth-tier consumer markets come into their own. If you travel to China’s poorest fourth-tier-cities such as Jiangsu Province’s Taixing in the hope of leaving behind the international brands that dominate the major coastal cities, then you will be disappointed. The familiar grin of KFC’s iconic Colonel Sanders is there to greet you outside the […]
No Silver Bullet: Tapping China’s Elder-Care Segment
Thanks to the changing population demographics in China, the aging market has become a huge business opportunity. But tapping it is far from easy Liu Wen, a grey-haired 82-year-old, draws himself up from a deep Chinese-style sofa and shuffles to the door to answer the doorbell. It’s lunchtime at the Yanda International Health City, and Liu […]
Follow us