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Playing for keeps: Online gaming in China

June 10, 2009 By CKGSB Knowledge

Over the past decade, online gaming has boldly entered the heart of mainstream mainland entertainment. Parents who may have once chastised their children for spending too much time playing online have, themselves, become zealous fans of zombies and angry birds. “In North America, Europe, or Australia, if you tell people, ‘I’m a World of Warcraft […]

Filed Under: 2009, All Articles, Best Practice, Consumers, Culture, Digital Economy, eCommerce, Know China, Technology Tagged With: 3D, Blizzard, Game Industry, Game Industry in China, Gaming, MMORPG, Online Gaming, Ourgame, QQ, World of Warcraft

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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