A New Game Begins A decade after joining the World Trade Organization, China’s foreign direct investment enjoys 40% annual growth. In 2010, China’s FDI was USD 68.8 billion, fifth in the world. According to government figures, over the past ten years, 900 different types of “made-in-China” products have the largest international market share. There were […]
Pearl River Piano: Building a Chinese brand for the global market
Pearl River Piano has been China’s largest piano manufacturer since 1992. Based in Guangzhou, the company has undergone a major transformation from a national brand to a competitive global producer and seller of high quality pianos. Becoming competitive on a global scale meant the necessity of producing the highest quality pianos in order to meet […]
Organizational localization: The holy grail for Chinese firms
Executives from top multinational corporations give students a glimpse into strategies for localizing operations and decision-making in China during a private roundtable discussion sponsored by Cheung Kong Graduate School of Business (CKGSB). Participants discuss growing local autonomy, increasing competitiveness and reaching long-term objectives. Bring Over the Brains More than three decades after the first multinational […]
New challenges and opportunities for MNCs in China
MNCs in China are facing more difficulties amidst increasing competition, and they feel they are losing advantage. How can they find their way out of this? In December, French dairy giant Danone SA announced its suspension of its Shanghai yogurt production factory, although it will continue operations of its Beijing factory. A spokesperson for the […]
Innovation in China: still awaiting transformative leaders
Innovation accounts for a sizable portion of economy-wide growth in productivity, especially in high-income countries. According to the 2011 World Intellectual Property Report ‘the Changing Face of Innovation’ recently released by the World Intellectual Property Organization (WIPO), innovation-driven growth is no longer the prerogative of high-income countries alone. Low and middle-income economies including China have […]
New highs for Peak and Chinese Sportswear ahead?
This December, Peak Sport Products Co, a leading sportswear-maker and distributor in China, signed endorsement contacts with basketball players CJ Watson of the Chicago Bulls and Sam Young of the Memphis Grizzlies for a total of 12 National Basketball Association spokespersons. The company traces its roots to a start-up led by the 55-year-old Xu Jingnan […]
E-tail versus retail: Can upstart company 360Buy succesfully compete with the two reigning giants of the appliance market?
When the top two Chinese home appliances retailers, Gome and Suning gained a third of the consumer market for the home appliance industry, they probably never considered the possibility of any potential threats from smaller appliance retailers with fewer resources. But over the past seven years, the domination of the appliance market by these two […]
Baidu and CCTV: A crisis of confidence
“Are all search engine results for sale?” asked a Chinese web user after CCTV revealed in a number of reports that leading search engine Baidu.com mixed paid and unpaid search results. Brian Viard, professor of strategy and economics at CKGSB explains that this was perhaps revelatory news for inexperienced web users in China. In America, […]
Playing for keeps: Online gaming in China
Over the past decade, online gaming has boldly entered the heart of mainstream mainland entertainment. Parents who may have once chastised their children for spending too much time playing online have, themselves, become zealous fans of zombies and angry birds. “In North America, Europe, or Australia, if you tell people, ‘I’m a World of Warcraft […]
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