Americans are fond of saying that football is their true religion, but until recently it was little more than a source of mystery to the rest of the world. When the NFL held its first overseas game, in London in 1983, the organizers found that there were no regulation goalposts or scoreboards in the entire UK. Trying to take the game to China, therefore, sounds at first like a hopeless endeavor. But times are changing. London now hosts four regular-season NFL games per year to sellout crowds. Richard Young, Managing Director of NFL China, thinks that similar growth could soon be taking place in China.
When the top two Chinese home appliances retailers, Gome and Suning gained a third of the consumer market for the home appliance industry, they probably never considered the possibility of any potential threats from smaller appliance retailers with fewer resources. But over the past seven years, the domination of the appliance market by these two […]
“Are all search engine results for sale?” asked a Chinese web user after CCTV revealed in a number of reports that leading search engine Baidu.com mixed paid and unpaid search results. Brian Viard, professor of strategy and economics at CKGSB explains that this was perhaps revelatory news for inexperienced web users in China. In America, […]
Over the past decade, online gaming has boldly entered the heart of mainstream mainland entertainment. Parents who may have once chastised their children for spending too much time playing online have, themselves, become zealous fans of zombies and angry birds. “In North America, Europe, or Australia, if you tell people, ‘I’m a World of Warcraft […]