Wharton’s David Bell elaborates on the possible directions e-commerce in China could take in future. The rise of online shopping in China is dizzying. With cyber consumption accounting for $36.56 billion in the first quarter of this year, purchases have risen 40.9% compared with the same period last year. Analysts predict that the country’s e-commerce […]
‘Creating’ Creativity
A recent global IBM CEO survey says that the majority of CEOs who participated believe the key to navigating today’s uncertain economic climes is creativity. Creating an innovative workplace is an essential part of business today, but implementing practices that actually nurture creativity is much more difficult than supporting it in theory. Many in the […]
John Little: The man behind marketing science
John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management Science at MIT’s Sloan School of Management, is widely regarded as the founding father of marketing science. While he began his career in the field of operations research almost five decades ago, he eventually branched […]
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