What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up their Chinese identity. Nestled in a three-storied building on Hong Kong’s hip Duddell Street is Chinese luxury clothing retailer Shanghai Tang’s 1,400 square meter flagship store, the largest it has globally. ‘Shanghai Tang Mansion’ as this store is called is, in […]
China’s Drive for Technological Innovation
What is fuelling China’s push towards homegrown tech innovation? It’s the early 8th century and the court of the Tang Dynasty is buzzing. Yi Xing, henceforth to be remembered as famous innovator (and also astronomer, mathematician, mechanical engineer, and Buddhist monk) has just revealed his big invention: the world’s first mechanical clock. He sets the […]
China Markets its Marketing Strategy
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012, and London is gearing up for the Olympics. One of the city’s trademark red double-decker buses passes through the streets, and Londoners stop to do a double take. Why? Because the ad splashed across the bus shows […]
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