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Cereal Success: Bright Food snaps up Weetabix

June 20, 2012 By David Friesen

As Bright Food buys up iconic breakfast brand Weetabix, questions arise over whether China is eyeing a larger takeover of Western food firms?

Filed Under: 2012, All Articles, Mergers and Acquisitions, Winning in China Tagged With: Bright Food, Cereal, M&A, Mergers and Acquisitions, Weetabix, Zongnan Wang

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