Yum Brands, owner of brands like KFC, Pizza Hut and Taco Bell, has been on a scary roller coaster ride in China. The highs were really high—the Chinese loved KFC so much that China became Yum’s largest market in terms of profits globally. Things were so good that Yum even ventured into uncharted territory: a western brand offering Chinese food to Chinese customers. But 2012 onwards Yum China has been running into trouble. The troubles have grown so big that the parent company finally succumbed to investor pressure and split the China operations into a separate company. Post the split, can Yum China get its mojo back?
The week that was: China’s manufacturing activity continues on its downward trend; Tencent acquires a 28% stake in South Korean gaming giant CJ Games; Alibaba launches crowdfunding product for the entertainment sector; and Hong Kong banks worried about China exposure. China’s manufacturng activity hits eight-month low China’s manufacturing activity continues to contract—and has hit an eight-month […]
Have Chinese consumers lost their appetite for Yum! Brands? The KFC in the food court at Shanghai’s New World Department store has seen better days. The yellow stuffing of a dingy vinyl booth has broken free of its casing, and someone has patched it with tape. A stool is minus its seat, and faded promotional […]
You are invited to download the March issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER STORY: Innovation: Incubators tap homegrown innovation in China. With close similarities to incubators in Silicon Valley and an arsenal of China-specific tactics for start-up success, Chinese incubators are moving beyond the traditional role of incubators. They are creating […]