Social media can be a great tool for marketing in the moment. Also the worst.
Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.
The week that was: The Chinese government chooses not to bail out the beleaguered Chaori; RMB depreciation goes on even as the trading band is widened; Zhejiang Xingrun Real Estate heads for bankruptcy; and Twitter CEO Dick Costello visits Shanghai. China’s debt problems are not disastrous yet? Shanghai-based solar cell manufacturer Chaori Solar Energy and […]
The week that was: LinkedIn enters China with an innovative model; Sina Weibo plans US listing; the Chinese renminbi depreciates; and banks fight back against internet finance channels. LinkedIn Connects with China Six months ago people were curious why LinkedIn isn’t blocked in China, like Twitter, Facebook and many other networking sites are. Well, […]
Unknown to most people outside China, the country has a very vibrant social media landscape. A surprisingly large percentage of people across both urban and small-town China are hooked to micro-blogs and social networking service (SNS) products. Over the years, Chinese social media companies have come up with some very innovative products and services, such as Tencent’s WeChat, […]