Chinese millennials promise to reshape the global tourism industry. Unlike their parents’ generation, who preferred to travel abroad on Chinese-organized tour groups, today’s young Chinese are independent, individualistic and willing to try more adventurous vacations. This shift is opening up huge new opportunities for travel and tourism operators worldwide. They can now advertise directly to China’s 400 million children of the 1980s and 1990s, who often book their next trip online and on impulse. For operators able to target this group, the rewards can be spectacular. Chinese millennials already make more overseas trips than all American tourists combined.
Over 120 million Chinese went abroad and spent over $104.5 billion in 2015 and more are projected for 2016. But for young Chinese people, their spending isn’t all about shopping in tax-free shops. As Leo Lin Song, chief of staff of TripAdvisor says, Chinese travelers are becoming more sophisticated: they’re reaching to further places and want to have more distinct cultural experience and not afraid to explore the unknown. Yet compared to western travelers, Chinese tourists are still special. They like to read pictures and need clear guidance—and that’s where TripAdvisor chips in.
According to the Hurun Global Rich List, with 568 billionaires, Greater China overtook the US (with 535 billionaires). Mainland China, Hong Kong, Taiwan and Macau minted 90 new billionaires over last year. Even as the ranks of billionaires swell in China, the damning reality is that wealth is concentrated amongst a handful of people. According to a survey conducted by a Peking University institute, 1% of families in China own 1/3rd of the wealth. That speaks of a serious imbalance in the society. In this edition of China Data, we bring you statistics on China’s wealth imbalance, Dalian Wanda’s investment in healthcare, Chinese tourists in Japan, and more.
Wang Jianlin’s sprawling business conglomerate, the Dalian Wanda Group, has its fingers in many pies: from real estate and retail to sports and entertainment.
Leading Chinese online travel company Ctrip now faces the dual challenges of overseas expansion and stronger competitors
Big data has made its way to China and has been eagerly adopted by the countryʼs tech giants. Does it stand to revolutionize business?
An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China and within.
A look at the airlines that call the shots, the busiest airports and the state of aviation in China
A look at Chinese outbound tourism statistics: which countries feature big on the travel plans of Chinese tourists and how they are impacting the local economy there. The number of Chinese tourists criss-crossing the globe is swelling. As disposable incomes rise and the government eases restrictions on travel, more and more Chinese citizens are finding it […]
The Summer 2014 issue of CKGSB Knowledge is out! It has articles and interviews like: COVER STORY: The Business of Urbanization: The government is preparing to throw billions into urbanizing China, but has it thought through the hardware challenges? CHINA BY NUMBERS: From the most popular apps to Chinaʼs metal imports. The numbers that matter. SNAPSHOT: Outbound Tourism: Where are […]