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The New Big Spenders

November 16, 2012 By Matthew Jukes and Yan Ruiying

Luxury brands change tactics to drive sales in tier-two and tier-three cities   Just a decade ago, Jiefangbei Pedestrian Street in downtown Chongqing was a bustling hub of cheap goods and low-end domestic brands. To see a woman stroll down the street toting a Louis Vuitton bag wouldn’t have been unbelievable: everyone would have just […]

Filed Under: 2012, All Articles, Best Practice, Branding, China, Consumers, Marketing Tagged With: Lower-Tier Cities, Luxury Brands, Luxury Goods, Slider, Tier-2 Cities, Tier-3 Cities

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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