The opening of the 1960s television show Star Trek which followed the voyages of the Starship Enterprise explained that its crew’s mission was “to boldly go where no man has gone before.” For firms the mission can be quite different as they often have to go where others have already gone. Unless a firm is the first to enter a market, it will face one or more incumbents upon entry. In such cases, how should a firm decide whether and where to enter? A look at how this worked out in the case of Uber and Didi Kuaidi in China’s competitive taxi hailing app market.
Cheng Wei, founder and CEO of Didi Dache, on how the combined entity of Didi Dache and Kuaidi Dache will evolve into a full-service transportation platform
The price you are able to command for your services doesn’t just depend on how much customer value you create.
This week, Lei Jun triggered memories of Steve Jobs at the launch of the new Xiaomi Note where he also discussed the company’s future; taxi-hailing app Kuaidi Dache got a fresh cash infusion; and the eternal question made a comeback: does China need more stimulus?
Tencent launched China’s first private bank, local governments vowed to crack down on ride-hailing apps, and with China set to miss its growth targets, it is being speculated that the much needed economic rebalancing has finally kicked in.
A look at China’s fast-changing market taxi app market, and how the two big rivals, Tencent-backed Didi Dache and Alibaba-backed Kuaidi Dache, are burning cash to outdo each other.
Uber has plunged headlong into China’s immensely complex and hypercompetitive transportation and taxi app market. Can it win?